Sports Bras in Action

Sports Bras in Action

Posted on Jul 6, 2010 in Apparel, Featured Site, Posts by Vertical | 0 comments

Attention, men, it’s about to get sports bra-ish up in here. (You’ll be in the spotlight next post, I promise!)

I’ve seen quite a few awesome product demos in my life (fireworks displays, virtual dressing rooms), but so far none have been quite as helpful as the sports bra video demos provided by HerRoom.com.

An avid runner myself, it’s important vital to have proper support while I run my 50+ miles a week. That’s a lot of steps and jarring on the body, let me tell you! But the proper-fitting sports bra is not a concern for just runners; kick-boxers, trapeze artists, and parole officers alike need the girls under control all the time. On HerRoom.com, a special “bounce test” video (featured above) shows shoppers how each and every bra performs with front and side views. A detailed narration about the shape, fit, and performance of the bra also helps guide consumers to choosing the most befitting brassiere.

Founder Tomima Edmark says she founded HerRoom.com to help women effortlessly purchase lingerie, and these videos certainly accomplish that aim. A podcast on the sports bra page reveals that the research of Dr. Joanna Scurr begun because of customer complaints of breast pain during exercise-medical research meets customer service!

An elaborate bra-fitting guide and video help users pick the perfect size bra

To enhance the bra purchasing experience, there are useful bra-fitting videos and guides to ensure you choose the perfect fit. There is also a Lingerie Glossary and Bra FAQ for those looking for quick answers to common questions. What makes this site even sweeter? Free shipping on orders over $70 and an easy returns process, a feature hard to find when shopping for skivvies.

Stay tuned for the men’s version of this post:)

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