I’ve been getting some fun snail mail once a week. A hand-written address winks at me on the envelope and my mind starts whirling about with the possible content inside the card. In the digital age, what is a more satisfying way to connect than through snail mail?
Lately these hard-copy correspondences are invitations to bridal showers, bachelorette parties, weddings, and other matrimonial events. I’m digitally reminded of engagements via Facebook, which alerts me of friends tying the knot and publishes pictures of their diamond rings to supplement the news of their engagement. Having evaluated over a dozen websites that specialize in jewelry-Tiffany, Zales, and Anjolee to name a few-one website in particular really stuck with me for its engagement-ring builder, and that was BlueNile.com.
I first created my dream ring, an asscher cut, 3.10-carat diamond in a vintage four-prong platinum setting. At $49,850, I designed it without the slightest concern for price. Next, I made a more reasonably-priced round 0.50-carat diamond in a petite trellis setting for $2.502. Lastly, using the price narrowing option, I found the most expensive diamond on the website. A 14.20-carat diamond with a $1,400,275 price tag was revealed-wow!

Left: A 3.50-carat asscher cut diamond ring in a vintage four prong setting. Right: A 14.20-carat found diamond priced at $1,400,275
What impressed me more than the existence of a diamond for $1,400,275 was the application used to build rings on BlueNile.com. A list of diamonds automatically updates as users narrow and sort results by shape, carat, color, price cut, and clarity. A diamond comparison tool is also available. Next, to choose the setting, the metal, price, and style is chosen to narrow results.
Speaking of commitment, it’s possible that the only thing more impressive than a $1,400,275 engagement ring is BlueNile’s commitment to provide a high-quality customer experience with it, being that great online customer service is worth $17.3 billion per year, enough for 12,355 14.20-carat diamonds! While building a ring on BlueNile.com, links to email, call, and initiate live chats with customer support representatives are prominently displayed, making it clear that high-quality customer service is of utmost importance for them. It is no surprise they have an Elite STELLAService Rating of 95, the highest of those rated in the jewelry category.
Other nifty ring-builders and their STELLAService Rating include:
Ross-Simons.com: 83 (Excellent)
Anjolee.com: 81 (Excellent)
Zales.com: 79
JTV.com: 73
Abazias.com: 69
Remember that once you create your dream ring, look for a link to either add to your wish list or email your creation to your sweetheart (hint, hint!)